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Salma Bensaïd: storyteller and ambassador for creative Morocco

Portrait of Salma Bensaïd with WoI logo in the top left corner.
Audiovisual producer, cultural entrepreneur, and founder of the Émotion TV agency, Salma Bensaïd promotes Morocco through the stories of its women and their talents. As president of the Dialna Maroc platform, she has been working for more than twenty years to promote a living, inclusive, and forward-looking heritage.

Trained in management and strategic communication, she turned to cultural entrepreneurship after working in the luxury sector, where she honed her attention to detail and storytelling skills. As a producer of programs with a strong social impact, creator of the Maghrebnow podcast, and promoter of creative industries, she champions a bold, unifying, and globally-oriented “Made in Morocco” approach.

Salma Bensaïd will be among the guests of honor at the 2025 Women of Influence Gala, alongside other women who make culture a pillar of identity, innovation, and transmission.

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